Cynthia
Hoffner, Ph.D.
University
of Wisconsin-Madison
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Research
Interests:
Dr. Hoffner is interested in a wide range of psychologically-oriented
research topics, primarily within the domain of mass communication. She
conducts research using experiments, surveys, and content analysis, and
characterizes herself as a quantitative social scientist. Much of her
research has dealt with children's response to mass media, including emotional
reactions to scary films and disturbing news, comforting of frightened
co-viewers, parasocial attachments to TV characters, and television comprehension.
She has also
examined news coverage of the TV violence issue, and public perceptions
of the effects of TV violence. She has also studied other issues related
to emotion, including how children learn to interpret emotion cues, and
how people cope with negative emotions.
Research
topics she plans to pursue in the future include: individual differences
in response to horror films, adults' parasocial attachment to media characters,
and selective exposure to negative news and health-related media messages.
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picture of faculty
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Teaching
Interests:
Her teaching interests focus on mass media theories and effects, in addition
to research methods and statistics. Her graduate seminars have dealt with
several topics, including one that integrated emotion theory with related
mass communication research, and another that examined children and the
mass media.
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Class
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